❮ Services
Brand Discovery
Brand Discovery
Find the Heart of Your Mission Through Insight and Collaboration
Strong brands aren’t built on assumptions — they’re built on understanding. For nonprofits, civic programs, and mission-driven organizations, that understanding comes from the people who live, lead, and experience your work every day.
My Process
Brand Discovery is where strategy begins. Through a blend of qualitative research, community engagement, and creative facilitation, I uncover the truths that matter most — to your team, your supporters, and the communities you serve.
Every discovery process is customized to your goals — whether you’re rebranding, expanding programs, aligning internal teams, or clarifying your organization’s story and impact.
This phase typically involves:
In-depth interviews with leadership, staff, and key partners
Focus groups and stakeholder workshops
Community engagement sessions and audience research
Collaborative synthesis and insight mapping
What’s Included
Stakeholder Interviews
Conversations with internal leaders, staff, and board members to uncover perceptions, challenges, and shared values.
Community Engagement
Inclusive listening sessions and participatory workshops designed to understand the lived experiences of the people you serve.
Audience Research
Analysis of perceptions, motivations, and behaviors through surveys, social listening, and field research — turning data into direction.
Workshop Facilitation
Interactive sessions that align leadership and teams around purpose, values, and messaging.
Key Findings & Insights Report
A detailed synthesis of research, community input, and strategic opportunities — the foundation for brand strategy and communication planning.
Why It Matters
Insight-rich discovery leads to strategy that sticks. When you involve the right voices from the start, you:
Build alignment across leadership, staff, and community stakeholders
Identify brand opportunities and areas for growth
Develop authentic messaging that resonates with audiences and funders
Strengthen trust and relevance across your programs and communications
What Clients Say
“We thought we knew who we were — until Tyron facilitated our discovery process. The clarity we walked away with changed everything.”
- Morgan T, Founder & CEO Mildred Flora
FAQ’s
What is brand discovery and why is it important?
Brand discovery is the foundational phase of building a strong and authentic brand. It uncovers insights about your stakeholders, audiences, and purpose — ensuring your brand reflects who you truly are and how you create impact.
How long does a brand discovery process take?
Depending on scope, discovery typically takes 2–6 weeks and includes interviews, research, and facilitated workshops.
What types of research are included in brand discovery?
Brand discovery may include stakeholder interviews, focus groups, community engagement, audience surveys, and brand workshops tailored to your organization’s needs.
Who should be involved in a brand discovery process?
Leadership, staff, board members, community stakeholders, and sometimes funders or partners. Involving diverse voices ensures inclusivity and long-term alignment.
Can brand discovery help with rebranding or scaling?
Absolutely. Whether preparing for a rebrand, expanding programs, or repositioning your organization, discovery ensures every next step is informed by real insight.
How does brand discovery support brand strategy?
Insights from discovery directly inform brand positioning, messaging, visual identity, and campaign direction — grounding all future strategy in shared understanding.
What deliverables can I expect from a brand discovery engagement?
A comprehensive report summarizing key insights, stakeholder themes, brand challenges, and actionable next steps.
How do I know if my organization needs brand discovery?
If your brand feels unclear, disconnected, or you’re undergoing change — new leadership, shifting priorities, or rapid growth — brand discovery brings clarity and confidence to move forward.
