❮ Services
Brand Discovery
Brand Discovery
Find the Heart of Your Brand Through Discovery
Effective brands aren’t built on guesswork.
They’re shaped by insight — from the people who live, lead, and experience your brand every day.
My Process
Brand Discovery is where strategy starts. Through a blend of qualitative research and creative engagement, I uncover the truths that matter most — to your team, your audience, and your future.
This phase typically involves:
In-depth interviews with leaders and stakeholders
Focus groups and facilitated workshops
Collaborative synthesis of insights
Every project is customized to your goals — whether you're rebranding, expanding, or just trying to figure out who you really are.
What’s Included
Stakeholder Interviews
We speak with key team members, leaders, and partners to uncover internal insights.
Community Engagement
We facilitate inclusive sessions with community members to understand lived experiences.
Audience Research
We analyze perceptions, behaviors, and expectations through surveys, social listening, and more.
Workshop Facilitation
Interactive brand workshops designed to align teams and uncover core values and narratives.
Key Findings & Insights Report
A detailed synthesis of the research, themes, and opportunities — the foundation for brand strategy.
Why It Matters
Insight-rich discovery leads to strategy that sticks. When you involve the right voices from the start, you:
Build internal alignment
Identify brand opportunities and blind spots
Develop messaging that resonates
Ensure authenticity from the inside out
What Clients Say
“We thought we knew who we were — until Tyron facilitated our discovery process. The clarity we walked away with changed everything.”
- Morgan T, Founder & CEO Mildred Flora
FAQ’s
What is brand discovery and why is it important? Brand discovery is the foundational phase of building a strong brand. It involves uncovering insights about your audience, stakeholders, and values to inform strategic decisions. This step ensures that your brand is aligned with both internal purpose and external perception.
How long does a brand discovery process take? The timeline can vary depending on the scope and size of the organization. Typically, a full brand discovery phase can take 2-6 weeks, including interviews, research, and workshop facilitation.
What types of research are included in brand discovery? Brand discovery includes a blend of qualitative and creative research methods such as stakeholder interviews, focus groups, community engagement, audience surveys, and facilitated brand workshops.
Who should be involved in a brand discovery process? Key participants often include internal leadership, team members across departments, community stakeholders, and sometimes external partners or customers. Involving diverse voices ensures a more accurate and inclusive foundation.
Can brand discovery help with rebranding or scaling? Absolutely. Whether you're preparing for a rebrand, entering a new market, or scaling your organization, brand discovery uncovers the insights needed to make confident, strategic brand decisions.
How does brand discovery support brand strategy? Insights from brand discovery directly inform your brand positioning, messaging, tone of voice, and visual identity. It lays the groundwork for a cohesive brand strategy aligned with real-world input.
What deliverables can I expect from a brand discovery engagement? You will typically receive a report detailing key insights, stakeholder themes, brand challenges and opportunities, and recommended next steps for strategic development.
How do I know if my organization needs brand discovery? If your brand feels unclear, misaligned, or you're undergoing change (like growth, a shift in audience, or a leadership transition), brand discovery can provide the clarity and direction you need.
