❮ Services

Brand Naming

Brand Naming

I design startup brand naming packages that anchors your vision and grows with you.

At the heart of your identity lies a name—an entry point to meaning that resonates with purpose. Through a thoughtful and collaborative naming process that utilizing my startup brand naming packages, I help you arrive at names that are memorable, rooted in your strategy, and ready to carry your ambitions forward.

Elements I help define:

  • Naming strategy framework

  • Ideation & brainstorming sessions

  • Stakeholder workshops and alignment

  • Shortlisting, audience testing & feedback

  • Legal, linguistic, and domain validation

Brand Naming Community Event

What to Expect

  1. Discovery & Ideation
    We dive into your brand’s essence, market, and vision to generate naming territory that’s authentic and competitive.

  2. Collaborative Refinement
    Through hands-on workshops, we surface options, test ideas with key stakeholders, and narrow focus.

  3. Strategic Validation
    Each candidate is vetted for domain availability, trademark viability, and linguistic clarity.

Why It Matters

A powerful name does much more than label—it invites connection, sparks curiosity, and paves the path toward longevity and relevance.

Large colorful advertisement on a building wall featuring coffee products and snacks, with text in Spanish and English, including a central illustration of a rocket, and phrases like 'Un placer al alcance de todos' and 'Disfruta'.

What Clients Say

“The naming process grounded our purpose and elevated our narrative—helping us tell our story clearly and uniquely.”

— Gia A, Founder & CEO, Juma Fit

FAQ’s

Q1: What is a brand naming process?
A structured approach to creating a unique, memorable name for your business or product. It blends strategy, creativity, and validation to ensure the name aligns with your brand identity and is legally and linguistically viable.

Q2: How long does it take to develop a brand name?
Typically 3–6 weeks, depending on scope, number of stakeholders, and whether legal or linguistic checks are included.

Q3: What makes a good brand name?
A good name is easy to remember, aligned with your brand strategy, adaptable for future growth, and available for trademark and domain registration.

Q4: Do you check domain and trademark availability?
Yes. Every shortlisted name is vetted for domain availability and potential trademark conflicts before final recommendations.

Q5: Can you help rename an existing brand?
Yes. The same process applies, but we also review your current brand equity to determine what should be preserved or evolved.

Case Studies

Logo for the game 'PachA' with the word 'Pach' in white and a green 'A' in a comic speech bubble on a blue background.
A modern metro train traveling along a railway track in a rural area, with a colorful, tropical-themed overlay featuring a sun, a white bird, palm trees, flowers, and abstract shapes.
Black flag with the Civic logo and text flying against a blue sky.
Person holding a tablet displaying a news website, with a headline about Glendale Tech Week, and images of two women standing outdoors.
The image displays the logo of Origin, a video game distribution platform, with the word 'origin' in lowercase white letters on a gradient blue background with circular shapes.

Select Clients

A collection of black and white logos of various organizations and brands, arranged in three rows. The logos include Civic, Play Lo, Pasadena Water & Power Department, CASA, City of Corona, Caltech, Juma Fit, EVVR, MetroLink, Lucrum, Sacramento Public Library, Origino, Elation, Natre, Loadsmith, KOR, Lemon Shark Poke, and Glendale Tech Week.

Have something in the works?