❮ Services
Campaign Strategy
Campaign Strategy
A campaign planning consultant that turn’s ideas into impact, with campaigns that connect and convert.
As a campaign planning consultant, I create campaign strategies where creativity meets purpose — a roadmap that aligns your messaging, visuals, and tactics to deliver measurable results. Whether you’re launching something new, building awareness, or driving engagement, a well-planned campaign ensures every touchpoint works toward the same goal.
What I help define:
Campaign objectives and success metrics
Audience targeting and segmentation
Core creative concept and campaign theme
Messaging hierarchy and key talking points
Channel mix and activation plan
Timeline, budget, and resource alignment
Measurement and optimization framework
What it looks like:
Discovery & Goal Setting
I start by clarifying your objectives, audience priorities, and market context, so the campaign is built on a solid foundation.Creative & Strategic Alignment
I develop the overarching campaign theme and creative direction, ensuring it reflects your brand and resonates with your target audiences.Channel & Tactics Planning
I map your message across the right mix of channels — from social and digital ads to events, partnerships, or content marketing — to maximize reach and impact.Execution & Optimization
I deliver clear guidelines, a rollout plan, and recommendations for monitoring performance, so you can adjust and improve in real time.
Why it matters
A scattered campaign wastes time and budget. As a campaign planning consultant, my strategic approach brings focus, efficiency, and creative cohesion, giving you the best chance to hit your goals — and the clarity to know when you have.
What clients say
“Our campaign felt unified across every channel. The strategy gave us clarity, confidence, and results we could measure.”
— Annemie F, CEO, Kor Water
FAQ’s
Q1: What is a campaign strategy?
A campaign strategy is a plan that defines your objectives, target audience, key message, creative direction, channels, and tactics to achieve specific marketing goals.
Q2: Why do I need a campaign strategy?
Without a strategy, campaigns can feel scattered and underperform. My approach ensures every element works together to reach your goals efficiently and effectively.
Q3: How long does it take to develop a campaign strategy?
Most campaign strategies take me 2–4 weeks to develop, depending on complexity, the number of stakeholders, and the channels involved.
Q4: What’s included in a campaign strategy?
My typical deliverables include campaign objectives, audience profiles, key messages, creative concept, channel plan, rollout timeline, and performance metrics.
Q5: Can you help with execution as well as strategy?
Yes. While some clients only need a campaign plan, I can also support creative development, asset production, and campaign management when needed.
