❮ Services
Brand Strategy
Brand Strategy
Clarifying who you are, what you stand for, and how to express it with clarity, confidence, and purpose.
Once we’ve uncovered the insights that define your organization, strategy turns those insights into direction. This is where we shape decisions — about your positioning, messaging, voice, and structure, and how to express them consistently across programs, audiences, and platforms.
For nonprofits and civic organizations, brand strategy is both alignment and expression. It ensures your internal purpose and external story work together — helping your team communicate your mission with confidence and cohesion.
What I Help Define
Brand positioning and value proposition
Mission, vision, and guiding principles
Audience architecture and personas
Brand voice and tone
Naming systems (if applicable)
Messaging hierarchy and narrative framework
Brand and program architecture
Launch and rollout roadmap
What It Looks Like
Every organization’s journey is unique. Here’s how a typical brand strategy engagement comes together.
01 / Positioning Workshop
Facilitated internal workshops to align leadership, staff, and stakeholders around core purpose, values, audience priorities, and narrative direction.
02 / Naming & Messaging
Develop naming systems (if needed) along with key messaging pillars, headlines, and narrative frameworks that bring clarity and inspiration.
03 / Brand Voice & Expression
Define your voice and tone — and how it adapts across audiences, programs, and communication channels.
04 / Architecture & Application
Clarify how sub-brands, initiatives, or programs relate to one another and to your overarching mission, ensuring structural and visual cohesion.
05 / Launch Planning
Create a high-level rollout roadmap to guide your internal onboarding and public launch, ensuring your new strategy takes root across your organization.
Why it matters
A brand is only as strong as its ability to be understood — inside and out. Whether you’re preparing to rebrand, expand programs, or evolve your communications, brand strategy gives your team the shared language and tools to move forward together.
Strong, mission-aligned brand strategy helps you:
Strengthen internal alignment and culture
Build consistent, authentic storytelling across programs
Deepen connection with supporters, donors, and communities
Increase confidence and clarity in leadership communications.
What clients say
“Tyron helped us bring all of our values, ideas, and audience research into one clear, compelling story. We walked away with tools we actually use and language our whole team can rally around.”
— Eduardo M, Founder & CEO, Natibre
FAQ’s
How is this different from Brand Discovery?
Discovery uncovers insights through research and engagement. Strategy transforms those insights into action — defining your positioning, messaging, and rollout plan.
Do we need to have done Brand Discovery first?
Not necessarily. If your organization already has research or clarity around audiences, we can move straight into strategy. If not, Discovery is the ideal starting point.
How long does a strategy project take?
Most strategy engagements take 4–8 weeks, depending on your scope and review pace. Timelines are tailored to your team’s availability and priorities.
What will we walk away with?
A working brand strategy toolkit: positioning statement, messaging pillars, voice and tone guidance, and a roadmap for rollout.
What if our team isn’t aligned yet?
That’s exactly what strategy is for. I facilitate structured conversations that help teams reach alignment and shared clarity before execution.
Do you help with implementation?
Yes. I often support brand rollout planning, team onboarding, and communications training — or collaborate with your design and creative partners to ensure alignment across channels.
