CLIENT

Clean Power Alliance

I crafted a distinct digital brand strategy that informed residents about clean local energy.

The Challenge

Clean Power Alliance (CPA) is one of the largest green energy providers in the country, yet many customers were unaware they were enrolled or eligible for its cost-saving programs. Pastilla was brought in to build awareness through a campaign that elevated CPA’s visual identity and messaging, ensuring customers understood the value and impact of clean, local energy.

Despite serving 36 cities and the unincorporated areas of Los Angeles and Ventura Counties, CPA’s brand recognition remained low. Many customers didn’t realize CPA was their provider, leading to missed opportunities. The campaign aimed to boost awareness, educate users, and lay the groundwork for future outreach.

The Solution

MESSAGING STRATEGY

My campaign message celebrated electrification as a collective journey. Clear, empowering headlines positioned CPA as a partner in progress, inviting customers to take part in building a cleaner, brighter future through accessible, cost-saving energy options.

SCALABLE CAMPAIGN FOUNDATION

I didn’t reinvent CPA’s brand—I evolved it. The campaign was designed to scale, creating a flexible, unified system that could support future programs, deepen engagement, and build familiarity through repetition, trust, and consistency.